Success path
Solve your recruitment crisis
If you’re not using your salon social for recruiting you’re missing a valuable marketing trick.
There are two main ways to use social to help you attract and hire the best local talent:
- One-off job advert posts when you have a vacancy.
- Ongoing marketing to proactively position your biz as the go-to workplace in your town.
And it’s this second one I want to share with you today as it can have a BIG impact on your recruitment success…
The new buzz word in recruitment
Many salons invest in creating a strong brand to attract clients, but very few spend time promoting a positive image and reputation to ensure they attract and retain a top team.
This is what employer brand marketing is all about. It’s building and nurturing your reputation as an awesome place to work – the salon in town that everyone wants to work for. And it’s just as applicable for businesses offering rent chairs and spaces or for those who run freelance collectives.
Think about it:
Whether that experienced therapist or stylist decides to join your business, or accepts a local competitor’s offer instead, is often down to the strength of your brand and local reputation. In other words, your ‘employer brand’.
FACT: The better you are at employer branding, the more likely you are to attract higher quality applicants – the best local talent.
Strong employer branding will help you:
- Attract quality team members.
- Cut recruitment costs.
- Reduce employee turnover.
Build a strong employer brand on social
Employer branding is an ongoing process of showcasing your business and drawing attention to it and it needs to be done, like your client marketing, consistently and frequently.
The good news is that your salon social is the perfect place to build a strong, positive employer brand week by week, month by month.
What’s the difference between employer branding and recruitment marketing? It’s straightforward and simple as this short video explains 👇🏼
Post with a purpose
Think of prospective employees as a separate target audience when you’re creating salon social posts. Social media shouldn’t just be targeted at new clients.
There are tons of ways you can show what a brilliant workplace your salon is and encourage your local competitors’ employees to start thinking that they’d rather be working with you.
Salon social media makes it easy to be visual with your storytelling so people can visualise themselves working in your business and think: ‘Wow that would be an amazing place to work and grow my career.’
Try these social post ideas:
- Impress them with your outstanding training.
- Catch their eye with your gorgeous salon.
- Excite them about your awards and event opportunities.
- Motivate them with behind-the-scenes at work.
- Wow them with career development stories.
- Spark their interest in your perks and rewards.
In fact, anything and everything that makes it clear that your salon is the one to work at.
But…
Don’t over-promise. Make sure you live up to your own hype. Be authentic, transparent and genuine or you will be found out.
And use all your marketing channels for your employer branding activities including in-salon, your website and email marketing.
Club Content taster...
Salon socialites: To get you started on employer branding I’ve make your marketing life super easy with these two free ‘taster days’ which come straight out of the Salon Social Club and are usually only available to paid members. What are you waiting for 👇🏼
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